Brazilian Pay-TV has already reached 2009 growth rates
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ThE MaStEr
2010-09-28
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Brazilian Pay-TV has already reached 2009 growth rates
According to data released by the Brazilian National Telecommunications Agency, Pay-TV in such country added 248,879 new subscribers in August and reached 8,84 million households, thus accounting for a 2.9% growth as compared with the previous month, and an 18.4% in 2010. Upon 2009 closing, total 18.24% increase was recorded.
DTH has already gained 42.8% market share. Cable TV holds the 53.5% though at the beginning of the year it held the 57.9%. Cable TV has recorded 4,73 million subscribers, DTH holds 3,78 million clients and MMDS records 332,000 users. In August, DTH grew a 4.3% as compared with the 3.8% recorded in July. On the other hand, cable TV subscriber number recorded a 2.1%, thus accounting for certain evolution in relation to the 0.9% recorded the previous month. MMDS operators keep on falling, thus losing a 1.4% of its subscriber base.
In January this year, DTH services accounted recorded a 37.4%, which is proof enough of its growth in the last months. Sky is the DTH with greater number of subscribers in such country. According to a report released by the company, upon first semester closing 2,1 million clients were recorded. A low cost package targeted to low income homes has been recently launched. Such strategy has enabled Sky Mexico to add a great number of subscribers this year. In Brazil, Sky competes with the DTHs V?a Embratel, Telef?nica and Oi, among others. According to its 2Q 2010 report, Net is the main cable operator of the country and Latin America with 3,88 million subscribers.
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