STV is to broadcast its news updates on LCD screens on Glasgow’s Subways.
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ThE MaStEr
2010-10-11
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STV is to broadcast its news updates on LCD screens on Glasgow’s Subways.
The eleven HD screens will be installed around key stations across Glasgow’s Subway, offering advertising opportunities, as well as a feed from STV which will combine the latest current affairs and entertainment headlines in partnership between STV, Primesight and Strathclyde Partnership for Transport (SPT).
Gordon Macmillan, head of news at STV, said: “There’s a variety of ways people can access STV when they’re on the move – from the stv.tv website to the recently launched STV News iphone app.
“Now we’re delighted to be able to offer another innovative option for Glasgow’s Subway travellers and provide a fast and digestible STV news service during their commute.
“With around 14 million passenger journeys a year, STV now has a great opportunity to connect with existing and new audiences in a unique environment.”
Gordon Maclennan, chief executive of SPT, added: “People are always looking to do more on the move and we are delighted to be able to bring the latest news from STV directly to our customers as they travel on the Subway network. Our Subway modernisation plans include bringing in the most up to date technology and this link-up with STV is just the start. We have vibrant and media-rich screens operating in real time, enabling us to expand our Subway communications directly to all our passengers as well as delivering effective advertising.”
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