New digital channels launch in France
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ThE MaStEr
2010-09-19
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New digital channels launch in France
By Robert Briel
Published: September 19, 2010 15.40 Europe/London
The French broadcaster Groupe AB will launch two new channels on September 26, the company announced. A week earlier, the lifestyle channel Men’s Up TV will start broadcasting on September 21.
Groupe AB will start LuckyJack.TV, a channel dedicated to casino games, but poker in particular. Initially, the new channel will become available on the IPTV platforms from Free, Orange, Neufbox and Bougyes (Bbox) with cabler Numericable expected to sign up later this year.
The other channel from AB will be the French version of the US Golf Channel, which will be dubbed in French, but will also include original French programming.
Men’s Up TV is a lifestyle channel for men between 25 and 49 years old, which is launched by French internet company Warm Up interactive. Distribution agreements are in place with Free, Alice and SFR; contracts with
Numericable, Bouygues and Orange are expected to be finalised within a month.
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