CNN Takes Long View On ‘Parker/Spitzer'
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ThE MaStEr
2010-10-09
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CNN Takes Long View On ‘Parker/Spitzer'
Execs Sanguine About Negative Reviews, Slow Ratings Start
Marisa Guthrie 10/8/2010 3:26:46 PM
Parker/Spitzer - the first chapter of CNN's primetime makeover - bowed Monday to a barrage of excoriating reviews.
Bart Feder, senior vide president of programming at CNN/US, however, is taking the long view.
"Critics do what critics do and their aim is to get page views and sell newspapers," he said Friday.
And perhaps all of the negative reviews on night one drove a little curiosity tune-in on night two. The show pulled in a lackluster 454,000 viewers on Monday, for a fourth-place finish in the cable news category's 8 p.m. hour
By Tuesday, Parker/Spitzer was up 13% to 513,000 total viewers. On day three, the show was basically flat (503,000 viewers), but it grew its John King, USA lead-in by 98% (which really doesn't bode well for King). However, it should be noted that those viewers totals are on par with CNN's 8 p.m. average for the just completed third quarter. And CNN's stated goal is to do better.
Feder said that at this point he's just encouraged that the show is adding viewers from its lead-in
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