Astra adds TV Genius to relaunched website
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ThE MaStEr
2010-10-05
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Astra adds TV Genius to relaunched website
By Julian Clover
Published: October 5, 2010 11.20 Europe/London
SES Astra is to include TV Genius’ Content Discovery Platform as part of a relaunch of its consumer websites in the UK, France and Germany. The new website will allow users to search channel listings on the web for specific programmes or more general subjects, as well as schedule reminders.
Neill Henderson, Web & E-Marketing Manager, SES Astra, said the facility would enable consumers to navigate the multichannel landscape with greater ease: “We’re committed to providing the highest quality of experience through our satellite services to the home, and are therefore pleased to offer a reliable and relevant TV listings search solution. By enabling viewers to find exciting programming, we can maximise the value of satellite TV services and increase the visibility of our customers’ content.”
Astra will initial deploy the Content Discovery Platform on the w//w.onastra.com website. Consumers will be able to search listings for their preferred content through title, genre, actor or subject matter.
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