BBC renews Masters coverage deal
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ThE MaStEr
2010-09-22
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BBC renews Masters coverage deal
Tuesday, September 21 2010, 16:36 BST
By Andrew Laughlin,
The BBC has renewed its deal with the Augusta National Golf Club to broadcast live coverage of the Masters tournament on terrestrial television.
From April 7 to 10 next year, the corporation will air all action from the final two rounds of the event live on TV, backed up by coverage on Radio 5 Live and the BBC Sport website.
"The BBC is very proud we have broadcast the Masters every year since 1986 and we are delighted that this new deal enables us to continue this relationship," said BBC Sport director Barbara Slater.
"It means terrestrial audiences can continue to enjoy live coverage of the concluding rounds of this hugely prestigious tournament on BBC TV, alongside our comprehensive coverage on radio and online."
In April, Phil Mickelson won the famed Green Jacket for the third time after finishing three shots clear of Lee Westwood.
The BBC has covered the last 24 Masters events from Augusta in a relationship stretching back decades, but its latest three-year rights contract expired after the 2010 tournament.
It had been feared that the corporation could lose the tournament rights to Sky, but the satcaster has instead joined as an additional broadcast partner.
Sky will carry live coverage of all four rounds of the tournament, as well as Wednesday's Par 3 contest in SD, HD and 3D on its pay-TV platform.
"We consider ourselves fortunate to have two committed television partners who are able to reach both new and established audiences throughout the United Kingdom," said Billy Payne, chairman of Augusta National Golf Club and the Masters Tournament.
"This agreement was successful in both preserving a long-term partnership and adding a new dimension to our coverage in the UK."
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