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ThE MaStEr

ITV4 to broadcast rugby highlights


October 11 2010,

BroadcastingITV has agreed a new two-year deal with the ERC, organiser of the Heineken Cup and the Amlin Challenge Cup, to broadcast highlights from the rugby union events on ITV4.

Under the agreement, the digital channel will air a comprehensive hour-long programme featuring highlights from both club competitions on Monday evenings, starting on October 11 at 6pm after the opening weekend.

Craig Doyle will present the highlights show with a range of guest analysts. The programme will also be made available after transmission on catch-up service ITV Player.

The Heineken Cup and Amlin Challenge Cup join ITV4's growing sport portfolio, which includes Aviva Premiership, live UEFA Europa League, the Tour de France, Grand Slam Darts and the upcoming launch of Power Snooker.

The digital channel has also extended its broadcast deal with the British Touring Car Championship, and confirmed plans to air the event in high definition for the first time.

"The Heineken Cup is one of the biggest events in world club rugby and we're delighted to have agreed this new deal with the ERC to bring these two tournaments to ITV4 viewers," said Niall Sloane, ITV's controller of sport.

ERC chief executive Derek McGrath added: "We are pleased to be entering into a new relationship with a major broadcast player in the UK market.

"This deal will enhance UK coverage of both the Heineken Cup and the Amlin Challenge Cup as our tournaments continue to go from strength to strength."

In July, ITV announced that it had secured the UK broadcast rights to the IRB Rugby World Cup tournaments in 2011 and 2015.

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ITV4 to broadcast rugby highlights


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