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ThE MaStEr

US extreme sports producer and distributor Apparent Gravity Media (AGM) has bagged global rights to the Lucas Oil AMA Motocross Championship Series.

From the start of the 2011 racing season, AGM will offer two hours of live coverage per event via a dedicated international high definition feed, with English-language commentary. In the US, the races will air on NBC Sports and Speed Channel.

The Championship Series is part of the Alli (Alliance of Action Sports) roster, which is jointly owned by NBC Sports and MTV Networks.

George Krieger, president of AGM, said the Saturday telecasts should be particularly appealing to European broadcasters because the AMA Motocross property is so strong and AGM can provide live primetime racing.

In addition to its live coverage, AGM is offering an international highlight series focusing on the championship. The 15 one-hour episodes will provide an overview of each event plus pre-, mid- and post-season shows.


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US extreme sports producer and distributor Apparent Gravity Media (AGM





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