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FilmOn.com deal with comScore delivers new insights allowing TV broadcasters to understand viewer habits



Friday, 08 October 2010


FilmOn.com, the first internet based television provider in the U.S. and comScore, a leader in measuring the digital world, have announced a breakthrough deal allowing U.S. television broadcasters to access sophisticated insights from analytics regarding viewer behavior.

For the first time broadcasters and advertisers will be able to track key information such as how many viewers actually change the channel at the commercial break.

Today's deal between FilmOn.com and comScore will provide all advertisers on FilmOn.com the ability to directly monitor FilmOn.com's distribution of broadcast transmissions in real time. This breakthrough in broadcast advertising and data study of television programming is designed to deliver improved efficiency, increased reach, deeper audience cut-through and enhanced commercial return to advertisers and broadcasters. The announcement follows the recent relocation of FilmOn.com headquarters from London to Los Angeles.

"We are delighted to be working with comScore, the world leaders in internet measurement, to deliver our internet television broadcast partners and advertisers an unprecedented insight into their viewers and customers," said Alki David, Chairman of FilmOn.com Inc. "By working with comScore and FilmOn.com, broadcast partners and advertisers are able to understand the viewing habits of their audiences and to deliver viewers a superior entertainment experience than traditional broadcast television. Partners can customize the FilmOn.com HDi Player to deliver tailored channels to any audience based on their viewing behavior."

"Never before have television broadcasters had the slightest idea about who is watching their channel or how long they watch for or how many people change channels at the commercial break. FilmOn.com leverages its' sophistication and analytics with comScore's to provide broadcasters, advertisers and agencies with real-time measurement and analytics. This will be a revolution in the accountability of broadcast advertising and the kind of programming broadcasters schedule," noted David."

The FilmOn.com HDi internet cable television platform now includes advanced data analysis capability that provides broadcasters and advertisers with market-leading real-time reports and analytics for measuring advertising effectiveness. Today's agreement with comScore represents a partnership of two market leading companies in FilmOn.com, the first U.S. high definition internet cable television company and comScore, a global leader in measuring the digital world and the broadcasting industry's preferred source of digital marketing intelligence.

Through a powerful combination of behavioral and survey insights, comScore integrates with FilmOn.com's HDi player and data collections on their Users to enable clients to better understand, leverage and profit from the rapidly evolving internet television, worldwide web and mobile arena. Through its agreement with FilmOn.com, comScore will offer advanced viewer behavioral analysis, viewing analytics, measurement of the effectiveness of individual commercials and unprecedented accountability to advertisers.

The Agreement between FilmOn.com and comScore integrates FilmOn.com HDi Player with comScore Video Beacon for reporting on viewer habits and advertising efficacy. The analytics offer broadcasters and advertisers an unprecedented granular understanding of their audience and customers with an advanced industry leading solution in online advertising and live internet television audience measurement. Working with comScore, FilmOn.com will offer benchmarking solutions to industry standards for advertising agencies, broadcasters, publishers and marketers.

"FilmOn.com will work with comScore to offer broadcasters and agencies benchmarks and industry standards for measuring live internet television audiences and their behavior," said Alex Hartman, Executive Vice President of FilmOn.com Inc. "This will bring enormous benefits to advertising agencies and their clients in addition to internet television and other internet video broadcasters."

FilmOn.com offers U.S. consumers a revolution in the way they watch television, offering a service that includes over 30 premium free to air television channels and premium international satellite channels, including CBS, ABC, NBC, KCAL, FOX, KTLA, Russia Today, BBC News, RAI Sports, Dubai Sports, TVE Spain, SCUZZ , FLAUNT and many more. FilmOn movies and FilmOn pay-per-view.

The FilmOn.com internet cable television service is delivered through the freely downloadable multi-platform HDi player. FilmOn.com streams videos in high definition and utilizes proprietary video compression technology to achieve high-quality even over basic broadband connections. FilmOn's HDi freely downloadable Player offers discounted cable television bundles, starting from $9.95 for one month access to the FilmOn's Pure Pack with annual subscription priced at $99.95.

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FilmOn.com deal with comScore delivers new insights allowing TV broadcasters to understand viewer habits





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