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ThE MaStEr

BBCWW sets up in LaLa land

: BBC Worldwide (BBCWW) is launching a branded drama block on Japanese satellite and cable TV station LaLa TV.

The block, titled BBC Entertainment Presents Premium Theatre, will be the BBC's first dedicated drama block in Japan. Set to launch in April 2011, the block will air weekly in primetime, featuring BBCWW programming such as Cranford, Desperate Romantics and PA's.

"LaLa TV has previously broadcast popular BBC titles such as Mistresses and Robin Hood, and we believe that this platform will be wonderful for Japanese audiences to further engage with even more quality British drama," said Katsuhiko Waza, president of BBCWW Japan


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