Star Gold launches in the US on DirecTV
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ThE MaStEr
2010-10-06
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Star Gold launches in the US on DirecTV
(6 October 2010 7:20 pm)
MUMBAI: Star India's movie channel, Star Gold, is being launched in the US on DirecTV. The other three Star channels - Star Plus, Star One and Star News - are already available on the DTH platform.
Star, a wholly owned subsidiary of News Corp, and DirecTV said Wednesday they have signed a multi-year extension for the carriage of Star Plus, Star One and Star News on the DTH's South-Asian International platform. Star Gold is launching in the US today.
"Since their launch in 2004, Star's leading Indian channels have become household names among DirecTV's South Asian subscribers," said David Wisnia, Star's senior vice president of distribution, sales and marketing and head of Star's North American office. "We are excited to extend our relationship with our partners at DirecTV and are confident that with the launch of Star India Gold, viewers will get to see the best of Bollywood and continue to be captivated by the top rated comedies, drama series, reality shows and news programs that our other top rated Star channels showcase on a daily basis."
DirecTV's HindiDirect and HindiDirect II programming packages are part of the DirecTV international programming platform and are tailored towards Hindi-speaking audiences within the United States.
"We are excited to extend our relationship with our partners at DirecTV and are confident that with the launch of Star Gold, viewers will get to see the best of Bollywood and continue to be captivated by the top rated comedies, drama series, reality shows and news programs that our other top rated Star channels showcase on a daily basis," said DirecTV vice president of Programming Acquisitions Toby Berlin.
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