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ThE MaStEr

Ex-Endemol UK director sets up Spirit


Thursday, September 30 2010,

EndemolDigital TVPeter Cowley, the former managing director of digital media at Endemol UK, has today announced the formation of Spirit Digital Media.

At Endemol, Cowley played an integral part in the successful extension of popular TV shows into digital and social channels, including Big Brother and Deal Or No Deal.

After leaving the production company, he has now formed Spirit Digital Media to help media and advertising brands to better monetise their IP through multi-platform digital channels.

The outfit will be backed by ContentFilm and will be based at the company's offices in London and Santa Monica in the US.

Spirit will also be able to access an international distribution network via ContentFilm's television and digital distribution arm Fireworks International.

"Digital platforms provide unlimited ways to fund content and my aim is to unlock this potential by extending and monetising existing IP into the digital space," said Cowley.

"We're excited about the prospect of creating new multi-platform formats and content and together with our partners at ContentFilm who are leading the way in multi-platform distribution; we are in an unrivalled position to monetise and distribute this content internationally across digital channels."

ContentFilm chief executive John Schmidt added: "Partnering with Peter underlines our continued strategy to team with the industry's leading experts in the development and distribution of innovative new multi-platform content.

"The launch of Spirit builds nicely on our existing and market-leading digital strategy, led by Jonathan Ford. Peter has a wealth of experience launching and monetising globally renowned digital properties and we look forward to working with him as we establish Spirit digital media as a new force in the digital industry.


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