Key Polish DTT agreements signed
By Chris Dziadul
Published: September 29, 2010 10.48 Europe/London
The launch of a full DTT service has moved closer in Poland, with the transmission company Emitel signing agreements with the commercial broadcasters TVN and TV Puls.
According to Parkiet, the two remaining broadcasters – Polsat and TV4 – which have also had capacity allocated on the second multiplex are likely to reach similar agreements with Emitel shortly, in the case of Polsat either today (September 29) or tomorrow.
This all points to the launch of the second multiplex, which has hitherto been operating on a test basis in five locations including the capital, Warsaw, this October.
The agreements with the four broadcasters, each of which will distribute two channels on the second multiplex, is likely to prove quite lucrative financially for Emitel.
It is likely to earn around PLN500 million (€125.9 million) from them over a 10-year period.
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