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ThE MaStEr

Ziggo and SBS launch 3D TV channel
By Robert Briel
Published: September 28, 2010 15.41 Europe/London

The Dutch cable operator Ziggo has started to distribute its 3D TV channel in cooperation with SBS Broadcasting today (September 28). Programming will consist of upscaled programming, as well as native 3D content.

For the moment, SBS will contribute all programming, mostly a simulcast of the Net 5 channel. But Ziggo said it will add 3D programming from other sources in the future.

The 3D channel is available to all Ziggo subscribers who take the basic digital. Using the side-by-side transmission mode, the programmes can of course only be seen by viewers who have a proper 3D TV set equipped with glasses.

The launch of a 3D channel by SBS was announced earlier this year. For its native 3D broadcast, the broadcaster will use the 3D VidiGo live production suite.

Andre Kreuzen, business director, SBS Broadcasting, said in a statement: “With these 3D programmes, we, along with a number of partners including Ziggo, will learn bringing 3D technology on television. Much is still unknown. We would like to map the technical and organisational implications.”


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