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ThE MaStEr

Kids on top
on Sep 28, 2010



Al Jazeera Children’s Channel (JCC)'s back to school programme kicks off this week, featuring numerous in-house productions as well as international co-productions and acquisitions.


New programs include the hotly anticipated Saladin (a new 3D-animated series), which premiered on September 17th and looks set to capture the hearts and minds of children across the Arab world. Over the past 3 years, JCC and Malaysia's Multimedia Development Company (MDEC) have successfully worked together to bring to life this animated series inspired from the long history of heroism in the Arab region. The series is available in both English and Arabic and has generated considerable interest from the international market and content buyers from Russia, Turkey, Indonesia, China, America and several European countries.

JCC has also dedicated a slot to encourage healthy eating habits. Over the past two years, JCC has been collaborating with Fresh One, a British production company made famous by Jamie Oliver, to produce a cooking show that promotes the importance of a healthy diet. JCC's Al Tabaq Al Taer (Flying Saucer) is an entertaining easy to digest 26-minute series offering fresh and simple recipes and nutrition tips for children.

The new season also sees the launch of PhysiaKawn (Discover Science), a major co-production between JCC and Japan's Broadcasting Corporation NHK/NED. Beginning February 2011, PhysiaKawn will make physics visually fun through easy to understand, but often spectacular, experiments. JCC's other in-house productions include Anta Batal (Be a Champion), a weekly sports magazine; Khair Al Kalam, a weekly debate show with teams debating the hottest topics affecting teens nowadays, and Al Alam Soual a quiz show in which contestants answer general knowledge questions about different countries of the world.

JCC's Executive General Manager, Mahmoud Bouneb, stated, "Today, we proudly celebrate JCC's 5th anniversary and the launch of our new grid showcasing some remarkable content. Over the past years, JCC has not only matured but also learnt how to innovate on many levels; this growth has allowed us to take a leading role in the field of children's media and in making a major impact internationally."

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