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ThE MaStEr

A new martial arts-based TV series called Fight Science - or Oloum Al Qital in Arabic - is to premiere in the Middle East and North Africa on the National Geographic Abu Dhabi channel in October, to great regional fanfare.

A fortnight’s marketing campaign for the high-tech series will see flyers distributed to 100,000 households and 25,000 daily SMS messages sent in Saudi Arabia and the UAE as part of a drive to escalate the number of viewers to the already popular Arabic-language free-to-air channel.



Oloum Al Qital is one of the biggest premiers on NGAD since we launched and is certain to generate a lot of interest. We have scheduled the episode airing so that viewers can watch a new episode every day.
Marketing is also scheduled to keep viewers well informed on each upcoming new episode. We are excited about this show and this campaign and are quite certain that both will be a huge success, said Athreyan Sundararajan, marketing director, Fox International Channels.

According to IPSOS Ramadan 2010 reports, National Geographic Abu Dhabi ranked 9th in UAE TV viewership through the Holy Month which ended on 10th September.
National Geographic Abu Dhabi was launched in 2009, as a joint venture between the Abu Dhabi Media Company and National Geographic Channels International.

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A new martial arts-based TV series called Fight Science - or Oloum Al Qital in Arabic


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