News and current affairs channels have the highest average advertising rates amongst FTA satellite channels in the Arab world, according to a Sept. 27 research report by Arab Advisors, a Middle East based satellite and media research company.
The Arab Advisors report, “Satellite TV Advertising Rates in the Arab World 2010,” studied advertising rates across 38 FTA satellite TV channels and found that news and current affairs, general channels, movies and series channels have the highest average advertising rates amongst the FTA satellite channels in the Arab world.
The average advertising rates of FTA satellite news and current affairs channels in the Arab world is $5,219 for a 30-second advertisement during peak time. General FTA channels rates followed, while music channels had the lowest rates. Arab Advisors said ad rates in the Middle East remain quite low by global standards.
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