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ThE MaStEr

Boxer subscriber losses begin to plateau
Published: 08.46 UTC, February 15, 2011 by Julian Clover

Teracom’s terrestrial pay-TV operator Boxer is seeing signs of an end to the subscriber losses that have hit the company for successive quarters. Announcing a year-end subscriber total of 944,000 pay-TV subscriptions across Sweden, Denmark and Finland, down from the 969,000 in December 2009, the company said the number of cancelations have finally begun to decrease following a stabalisation of the customer base in Finland and higher growth iin Denmark.

Net revenues increased 15% year-on-year to SEK 2,783 million. The Finnish operations, which was acquired in June 2009, accounted for 63% of the segment’s total revenue this year.

Sales at Boxer Denmark, which commenced in November 2009, have begun to pick up after tweaks to the content line-up. The company says this has been rewarded with a solid customer intake in the final quarter of 2010. A new mini-receiver for use with the PC has also been well received.

In Sweden the introduction of HD channels has contributed to a growing offer that saw a total of 12 additions during 2012. Boxer Sweden has also taken advantage of the new DVB-T2 transmission standard. There has also been work on the introduction of VOD.

Finland, which as Plus TV, has been the strongest part of the network faces competition from two market enrtrants. Boxer has responded by strengthening its own retail channels, in stores, over the phone and online.

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