SPL's India TV deal
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ThE MaStEr
2010-09-26
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SPL's India TV deal
Published Date: 26 September 2010
By Martin Hannan
MATCHES from the Clydesdale Bank Scottish Premier League are to be shown live on satellite television across India in a deal that ranks the SPL alongside the top leagues in the world, writes Martin Hannan.
Ten Sports, also known as Taj Entertainment Network, which broadcasts to 55 million homes across South Asia, is to beam live transmissions of SPL matches across India on a new channel, Ten Action+.
Owned by Dubai-based Taj Television, Ten Action+ will show live matches from the Champions and Europa Leagues, Spain's La Liga, Italian Serie A, England's Barclays Premier League and Carling Cup, and Dutch Eredivisie as well as the SPL.
No cash value was put on the deal, but the significance for the SPL is that its 12 member clubs will now get regular exposure in one of the largest markets in the world where British football is becoming more popular.
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