Dubai Arab Digital Distribution (ADD), the regional provider of pay TV, interactive and digital services, has signed a deal with Viacom 18 Media to bring a new Indian-based channel, Colors, to the Middle East and North Africa region.
Abdul Gani H. Ali, Chief Financial Officer of the Arab Media Corporation (AMC), ADD’s parent company, commented: “Competition is very tough worldwide and in this part of the world. We are strengthening our positions and we are trying to retain our existing subscribers and attract new subscribers as well.”
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