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ThE MaStEr

Award winners find promo CAP fits
By Julian Clover
Published: September 23, 2010 19.30 Europe/London

CTAM EUROSUMMIT ’10 – BUDAPEST. CTAM Europe has announced the winners of its annual Creative Awards Programme (CAP) with UPC Austria, Telenet and ZON all taking home prizes.

UPC Austria waltzed off with Gold in Brand Image and Positioning for its ‘Fiberpower on your PC campaign’. In Acquisition or Retention Marketing it was Telenet that took Gold for its digital TV campaign ‘Pause’. The launch of ZON’s new broadband service Fibra was enough for the New Product or Service Launch, while Chellomedia stole both Gold and Silver in Brand Image and Positioning. HBO Central Europe repeated the feat in Acquisition or Retention Marketing.

The New Product or Service Launch was awarded to E! Entertainment Television/ Comcast International Media Group for its Chelsea Lately campaign.
Full List of Winners:

Brand Image and Positioning
Gold: UPC Austria, Fiberpower on your PC
Silver: Com Hem, Com Hem TV on your demand
Bronze: Vectra, Welcome to Vectra’s World

Acquisition or Retention Marketing
Gold: Telenet, Digital TV campaign – Pause (Evi naked)
Silver: UPC Netherlands, Fiber Power (Tubes)
Bronze: Telenet, Fastest internet campaign – Jockey

New Product or Service Launch
Gold: ZON, ZON Fibra Campaign
Silver: SBB – Serbia Broadband, SBB HDTV – Better and Better
Bronze: ZON, ZON KIDS TV Remote Control

Brand Image and Positioning
Gold: Chello Creative, Tim Burton Library
Silver: Chello Creative, Fly Me To The Movies
Bronze: HBO Central Europe/Creative Services, Cinemax brand reposition

Acquisition or Retention Marketing
Gold: HBO Central Europe/Creative Services, Cinemax Good Movies – Bad Tunes
Silver: HBO Central Europe/Creative Services, No Ad and HBO.eu
Bronze: Discovery Networks Europe, Turbo Month

New Product or Service Launch
Gold: E! Entertainment Television/Comcast International Media Group, Chelsea Lately
Silver: HBO Polska, Let’s run away from her
Bronze: SPT Networks CE, AXN Catch-up TV spots


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Award winners find promo CAP fits





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