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ThE MaStEr

Facebook dominates new media landscape

Interpret, an entertainment, media and technology market research firm, has released data from its quarterly New Media Measure study that tracks media behaviours, device ownership, attitudes and product consumption. Behaviour and trending data from its 2010 second-quarter report reveals the preference for streaming over downloading video and the growth of Facebook within the social media and gaming arenas.

The study finds that not only has the incidence of streaming grown over the past year, but the volume of TV shows and movies streamed by the average consumer has increased. Netflix and Hulu remain the dominant players, with Hulu in particular viewed as a major destination for TV streaming – 40 per cent of TV streamers have watched TV on Hulu.com in the past three months.

While Netflix and Hulu continue to battle for video streaming supremacy, Facebook continues to dominate not only social networking but casual gaming as well. Nearly every (93 per cent) online woman 35 and over accesses Facebook at least once every two weeks. This demographic also happens to be a highly engaged group of casual gamers, helping Facebook to continue its reign as the top casual gaming site, nearly doubling its reach from the second quarter of 2009.


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