Iusacell will offer Pay-TV services in Mexico
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ThE MaStEr
2010-09-22
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Iusacell will offer Pay-TV services in Mexico
The Mexican mobile telephony operator Iusacell will offer Pay-Tv services through its fiber network GPON, by means of which Internet and fixed telephony services have recently been launched too. According to executive directors, before year end, the company will be ready to offer triple play. The operator is trying to gain position as an integrated operator so as to face competition posed by other operators like Televisa and Telmex.
Iusacell will utilize "the second biggest fiber network in the country" to render Pay-TV services, Alejandro Haddad, Iusacell Group's National Director of Fixed Products, stated. This GPON network is "owned by the company, from the moment it comes out of the switcher until it reaches the client's site", that is the reason why "it never passes through Telmex infraestructure", the executive director added in declarations released by the portal El Informador.
Iusacell's strategy results from the market trend aimed at adding more services in one operator. In this sense, Televisa (in alliance with Nextel) will enter the mobile telephony market and will complete its fixed telephony, Internet and Pay-TV offer (by means of its cable operations Cablevisi?n, Cablem?s, TVI and the DTH Sky). On the other hand, Telmex might enter the Pay-TV market is its license title is modified.
Iusacell is part of Salinas Group, as TV Azteca. Iusacell's arrival in the Pay-TV market will enable the national Mexican chain to indirectly open a new space in that market, as Televisa has already done.
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