UK: 2015 - too early for the digital radio

UK: 2015 - too early for the digital radio

An advisory group criticizes UK government plans to transition to digital broadcasting radio, claiming that 2,015 years is too early deadline. The expert group said in a report to the Ministry of Culture, Media and Sport that he is concerned about the shortcomings of research in consumer preferences regarding the purchase of digital receivers. Recommended that the threshold which has a date of transition to digital broadcasting, has been increased.

According to the advisory group, the deadline should be set at a time when the country 30% of students will benefit from an analog radio, and not 50%.

Due to the slow pace of increasing demand, it is absurd to expect that the remaining 50 percent. move to digital radio in two years - the report said, adding that the group is worried that the industry can use marketing to the "pushing" consumer digital receivers. Group also criticized the UK Digital Radio for marketing activities, which, according to the CEG, to mislead the audience.