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ThE MaStEr

By Robert Briel
Published: September 13, 2010 11.50 Europe/London

IBC 2010 – AMSTERDAM. The Digital Media Centre (DMC) is to playout the Outdoor Channel to Europe, the Middle East and Africa (EMEA).

The channel, which has broadcast in the US since 1994, will be launched throughout EMEA on September, 13 under a new exclusive programming agreement between Outdoor Channel and Chello Zone. This will be the DMC’s third HD channel launch this year and the tenth high definition (HD) launch since 2006;. Chello Zone will launch the EMEA feed with programming from the Outdoor Channel’s extensive library of HD content.

ChelloZone will digitally deliver all content to the DMC. From there, the Outdoor Channel will be played out as a fully scheduled HD satellite service via the DMC’s T12 satellite. Further carriage deals are in discussion for launch throughout EMEA in the coming months. The channel will also be available in standard definition.

Robin Kroes, VP Commercial, Operations and Corporate Development of DMC, said in a statement; “The launch of the Outdoor Channel is our 10th HD feed, the third HD feed this year, and is a great addition to the portfolio of now 63 channels we manage and deliver across multiple territories for local and international clients. For nearly a decade the DMC has been providing multi-lingual playout services for content owners looking to maximise the value of their content and we’re delighted to now extend our services to the Outdoor Channel

Rhiannon Harries, COO at Chello Zone, said: “Following the deal, Chello Zone will be launching Outdoor Channel in HD across the EMEA region – taking America’s hugely successful leader in outdoor TV on the track to becoming the world leader in outdoor entertainment. We’re pleased to be working with The DMC to playout this action-packed channel.”

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