The Test match series between Sri Lanka and the West Indies will be broadcast live by British Eurosport.
Virgin Media customers with access to British Eurosport as part of their cable TV package can enjoy more live Test cricket over the coming weeks.
British Eurosport and British Eurosport 2 - which are available on channel 521 and 525 with Virgin Media, and channel 410 and 411 on Sky - will broadcast the series between Sri Lanka and the West Indies throughout November and December.
The first Test will kick off on Monday (November 15th 2010), with the subsequent games set to get underway on November 23rd and December 1st.
Managing director of Eurosport in the UK David Kerr said cricket has proven to be a "real hit" with viewers.
"We hope it will bring new sports fans to the channel at the end of what has already been a record year for our ratings in the UK," he added.
Sri Lanka are currently ranked third in the official Test match table, while the West Indies are lagging down in seventh