ESPN unifiesfootball brand
May 1, 2012 10.11 Europe/London By Julian Clover
ESPN is launching ESPNFC as a new multi-language brand for football fans across TV, radio, print and online.
The brand is being rolled out ahead of Euro 2012 being staged in Poland and the Ukraine in June. International coverage will be built up over time to include all the major leagues and competitions with the site detecting from where it is being accessed so that viewers can be given both the language and content that is relevant to their area.
John Skipper, President, ESPN said: “ESPN is solidifying its dedication to soccer year-round with the launch of ESPNFC. It represents one of ESPN’s most significant global commitments to the sport and leverages the core strength of what ESPN does well – serve sports fans. In short, ESPNFC is the definitive source for soccer coverage worldwide.”
ESPNFC will also be integrated into ESPNdeportes.com, which serves the Spanish-speaking community in the US, and ESPNsoccernet.
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