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ThE MaStEr

BBC News app tops 1.5m global downloads


BBC Worldwide has announced that the international version of the BBC News iPhone application has been downloaded more than 1.5 million times.

The app, which is available on iPad, iPhone and iPod Touch, has proved immensely popular around the world since it was launched in April.

The service attracted 1m international downloads within its first three months, and that has now increased to more than 1.5m. The app has also consistently been at the top of the news charts in various international markets.

Worldwide, the BBC's commercial arm has run a series of advertising campaigns on the app from its industry partners, including Oracle, Cadillac, Continental Airlines, Barclays and IBM.

Separately, the organisation has launched dedicated iPhone applications for its Good Food brand and Lonely Planet travel guides, as well as iPad apps for 15 of its magazines, including BBC History, BBC Wildlife, Countryfile, Focus, BBC Good Food and Sky At Night.

Daniel Heaf, Worldwide's recently-appointed new digital director, said: "It's an exciting time to be working at a media company. New technology - broadband and mobile in particular - is having a powerful effect on how consumers experience information and entertainment.

"These shifts afford both exciting creative opportunities and some significant challenges. The media companies that are prepared to listen, learn and quickly adapt to new consumers needs will remain relevant."

Yesterday, Ofcom published new guidelines that will allow commercial broadcasters in the UK to charge viewers for voting on TV shows via mobile applications


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BBC Worldwide has announced that the international version of the BBC News iPhone application has been downloaded more than 1





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