TF1's advertising department is set to handle beIN Sport’s ad sales. The account was won after The Qatar group, managed by Nasser Al-Khelafi, launched a call for bids from advertising units that wanted to sell the channels’ ad space over the next three years. TF1 beat several other contenders including France Télévisions, Amaury and Lagardère. TF1 also sells Eurosport's ad spaces.