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ThE MaStEr

25% of US video viewing on ‘other platforms’
April 12, 2012 08.03 Europe/London By Robert Briel
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25% of all video viewing in US broadband households now occurs on platforms other than the television, such as PCs, smartphones, and tablets, according to Parks Associates research.

“One-third of U.S. broadband households streamed a TV show in the past 30 days, and these consumer viewing habits are raising expectations for new service offerings,” said Brett Sappington, director, research, Parks Associates. “Proliferation of connected CE is both an opportunity for and a potential threat to traditional pay-TV services. New companies are entering this space, offering alternative services and business models that are attractive to consumers. To keep their edge, service providers have to address consumption on these platforms with a clear value proposition.”

“Each week, roughly 25% of all US broadband households watch video on a mobile phone, and the average broadband user watches 36 minutes of video on a tablet,” Sappington added. At an upcoming Connections event in Texas, Parks Associates “will discuss how emerging OTT services must offer quick access to interesting content, attractive business models, and access on multiple screens and not require purchase of a new, stand-alone device.”

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25% of US video viewing on ‘other platforms’


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