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ThE MaStEr

Virgin Media tipped to come out on top in broadband battle


Tuesday, November 9th 2010

Virgin Media will emerge as the UK's dominant broadband company, it has been claimed.
Virgin Media has been backed by financial analysts to come out on top in the battle between its internet service provider rivals.

Speaking to Dow Jones Newswires, chief investment officer at HSBC Global Asset Management Alec Letchfield revealed his firm is backing the cable TV giant to best the likes of BT, Sky and TalkTalk.

Mr Letchfield forecast broadband speeds will be the crucial factor - an area in which he claimed Virgin Media currently has a big head start.

Meanwhile, investment manager for UK equities at Ignis Asset Management Jonathan Stewart echoed his words, stating Virgin Media's focus on speed will prove more beneficial than Sky's push on premium digital TV services.

Last month, Virgin Media announced it will begin selling up to 100Mb/s fibre optic broadband in the UK in December 2010, a move that chief executive Neil Berkett described as "a significant milestone in the UK's broadband evolution".

He added: "We're excited about the innovations we can bring to consumers in the next decade


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Virgin Media tipped to come out on top in broadband battle





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