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ThE MaStEr

TV viewers can’t stop taking the tablets


Joseph O'Halloran ©RapidTVNews | 06-04-2012


New research from Nielsen has found that there is a huge and growing desire by viewers to use tablets or smartphones while they are watching TV.
In its survey of connected device owners in the US, UK, Germany and Italy in the fourth quarter of 2011, the entertainment analyst found watching TV while using a tablet or smartphone is now actually more common than not.

In the US, 88% of tablet owners and 86% of smartphone owners said they used their device while watching TV at least once during a 30-day period and for 45% of the fomer in the country, using their device while watching TV was a daily event, with a quarter noting simultaneous TV and tablet use several times a day. Their smartphone owning equivalents showed similar dual usage of TV with their phones, with 41% saying their use their phone at least once a day while tuned in.
Across the Atlantic, the figures were 80% of tablet and 78% smartphone owners in the UK respectively made use of their devices while watching TV. By contract, Italians and Germans were the least likely to use a device while watching TV: in both countries, 29% of users said they never use a tablet and TV together and 34% of Italians and 35% of Germans said they don’t use their smartphone while watching TV. Only an eight and fifth of US and UK tablet owners respectively did not multitask to some degree.

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TV viewers can’t stop taking the tablets


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