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ThE MaStEr

Paramount Channel launches on Spanish DTT
By Robert Briel
March 27, 2012 11.21 Europe/London

Paramount Channel will begin broadcasting on Digital Terrestrial Television in Spain on Friday, March 30th, with one of the most successful films in the history of cinema, The Godfather.

Paramount Channel will be available Free to Air and will feature over 600 movies across nine genres, from the 100-year-old film library of Paramount Pictures, as well as a selection of titles from other American studios and the best representation of Spanish cinema.

The channel’s day-to-day programming will bring together blockbusters, classics and some of the most award-winning films in the history of cinema. Eleven movies will air each day, with the most popular hits in primetime and weekends dedicated to family cinema for all audiences.

“With the launch of Paramount Channel, we’re bringing together the powerful combination of Paramount Pictures’ vast and iconic library of film content, and Viacom International Media Networks’ strong expertise in building global TV brands,” said Bob Bakish, president and CEO of Viacom International Media Networks.

“This is an important strategic step in deepening our presence in a key market, Spain, while expanding our portfolio of adult-targeted brands. We’re excited to create a must-see TV destination for movie lovers, which we hope will be the first of many to launch in the coming years.”

Paramount Channel is the fourth VIMN network airing in Spain, joining MTV, Paramount Comedy and Nickelodeon.

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