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ThE MaStEr

Netgear for wireless TV


Netgear has revealed a new category of wireless router that enables customers to connect televisions to the Web wirelessly.

Patrick Lo, Netgear’s chairman and chief executive officer, said “A lot of the new Internet-connected televisions have an Ethernet port in the back. We want to offer products that can help customers stream very high bandwidth content wirelessly, without having to plug in cumbersome wires and drag them throughout their homes.”

Among the new products Netgear will offer a “3DHD Wireless Home Theater Networking Kit” that can stream 1080p high-definition video throughout the home, even over long distances, using hubs that can boost the signal.

The new wireless products can be plugged directly into existing Ethernet jacks in modern Internet-ready televisions and then stream video or other Web content wirelessly. Lo said that most customers who planned to buy a new television would most likely buy a device with some sort of Ethernet connection. By offering wireless products in this category he hopes to double his $1 billion a year in revenue.


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