India’s public broadcaster Doordarshan has generated 736 million Rupees ($14m) by auctioning off 29 transmission slots on its digital terrestrial service, DD Direct Plus.
The amounts generated are some three times higher than a previous auction which sold off 21 channels for a total of 168 million Rupees.
It is now reported that Doordarshan will sell off another 87 channels as it raises its overall transmission capacity from 59 channels to nearer 150.
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