The telecoms giant won the right to sell Sky Sports 1 and 2 for the first time ahead of the start of the 2010-11 Premier League season and has unveiled the Life's a Pitch website in support of this.
According to the digital TV provider, the online resource will feature "hard-hitting debate" and a number of exclusive interviews with big-name players, including Tottenham Hotspur winger Gareth Bale and striker Peter Crouch.
Welsh international Bale was on hand at London's Southbank for the launch and gave his backing to the site, commenting: "It's fantastic for fans to have such a wealth of content and information.
"I think BT has a great new football offering on their Sky Sports BT Vision service."
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