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ThE MaStEr

BroadcastingBBC's Spending Review coverage tops 21m



Friday, October 22 2010,


BroadcastingThe BBC News coverage of the government's Spending Review announcement on Wednesday attracted a combined audience of 21.2m people, the corporation has announced.

According to figures released by the BBC, all the main BBC News programmes had above-average audiences on October 20, starting with BBC Breakfast with 1.6m.

The BBC News At Six attracted around 5m viewers, while the regional 6.30pm bulletin had an average reach of 5.8m across the UK. The BBC News At Ten grabbed 4.9m, before Newsnight mustered 1.1m, just above its usual audience.

Around 4.2m unique users in the UK visited the BBC News website over the day, the site's biggest audience since the general election in May, when 7.4m people visited. The figure was also higher than the around 4m who accessed the site during the Chilean miners' rescue on October 13.

The Live: Spending Review web page pulled in an impressive 2.5m UK views on Wednesday, while some 800,000 users watched audio/video on the News site, nearly twice as many as on an average weekday.

Mark Byford, the BBC's head of journalism and outgoing deputy director general, said: "We knew from our research that the audience had an extraordinary interest in the Spending Review issues. In that context, we marshalled the specialist teams of BBC Journalism to come together and provide a service of high quality and impact.

"These figures show that during a major news story audiences turn to the BBC in huge numbers for trusted news and analysis."

During the Spending Review, the BBC News Channel outperformed Sky News, reaching 3.8m viewers against 2.2m. BBC Two's dedicated Spending Review programme reached 3.8m between 11.30am and 3.30pm, with an audience share of 14.2%.

BBC Parliament also attracted additional viewers, reaching 423,000 on Wednesday, up 286,000 on the channel's average daily reach.


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BroadcastingThe BBC News coverage of the government's Spending Review announcement on Wednesday attracted a combined audience





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