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ThE MaStEr

Rosy future for Russian ad market


By Chris Dziadul
October 22, 2010


Russia’s ad market is likely to double in size over the next five years, with TV remaining the leading medium but seeing its share of total spend slightly falling.
According to a forecast by the country’s leading ad sales house Video International (VI) published by Kommersant, ad spend in 2015 will amount to R464 billion (€10.8 billion), compared to the R232 billion forecast for this year by the Association for Russian Communication Agencies (RACA).

Annual growth in the market will amount to between 12-16% up to 2015, when TV’s share of the total will 52.9%, as opposed to 56% this year.

Internet spend overtook that for radio in 2008 and is expected to exceed outdoor from 2013 onwards.


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