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ThE MaStEr

Sky ready to go hybrid



By Julian Clover
October 22,

BSkyB has confirmed that it is to finally take advantage of the broadband capabilities of its Sky+ HD service before the end of the month. The satcaster has confirmed that it will commence the phase roll out of its Pull VOD service Anytime+ before the end of October.

Customers will have access to over 600 movies from Sky Movies and Sky Box Office as well as entertainment, documentaries, children’s programming and classic sport.
The number of subscribers paying the £10 monthly supplement for Sky’s HD services now stands at over 3 million. In the three months to September 30, 2010 the broadcaster reported record net product growth of 989,000, a 12% increase on the prior year.

Edging ever-closer to the previously stated target of 10 million DTH households, Sky reported net additions of 96,000 to take its installed base to 9,956,000.

Revenues were up by 155, driven by strong growth in subscription, advertising and wholesale. Operating profit now stands at £255 million.

Over 50 HD channels are now available on the Sky platform, watched by net additions of 215,000 in the first quarter of BSkyB’s financial year, and a total of 3.2 million customers.

2.3 million customers now take the triple pay package of TV, broadband and telephony. This has led ARPU to a new high with the average amount spent by each Sky customer now standing at £514 per annum.

“Our focus this quarter on home communications has been rewarded with our highest ever take-up of broadband, telephony and line rental, alongside further good growth in high definition,” said BSkyB chief executive Jeremy Darroch.

500 new jobs are being created next year with the opening of a new customer care centre.

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Sky ready to go hybrid





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