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ThE MaStEr

Youku, Disney content deal



Youku, China’s largest video hosting site, has partnered with Disney to begin streaming the studio’s TV shows. The videos are subtitled in Chinese.

The agreement with Disney comes as Chinese video hosting sites are moving away from showing illegally uploaded content. Chinese users continue to upload pirated popular American TV shows and movies to sites like Youku, even as the companies try to be vigilant in deleting such content.

For Youku, 70 per cent of the company’s videos come from licensed content. A remaining 20 per cent of the site’s videos is UGC, while 10 per cent is original content. Currently, 230 million Chinese users visit Youku on a monthly basis.


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