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ThE MaStEr

NEARLY HALF OF all UK broadband users couldn't care less about their connection speeds as long as they work.

A You Gov survey commissioned by Sky Broadband polled a selection of UK broadband customers to see what they thought about broadband service in Britain. 44 per cent replied that they "don't know" or "don't care" how fast their broadband service is, "so long as it works". So we're assuming from that random selection by the pollsters that none or few of them were out in bumpkin Britain, relying on terribly dismal connection speeds that pigeons can outfly.

Only 14 per cent said they were interested in faster connection speeds. That'll be just as well for British Telecom (BT) because the company can probably only roll out superfast fibre optic broadband to 14 per cent of the country. Virgin and Talktalk have lined up a speed bump roll out over BT's telegraph poles as well but can't actually offer customers that speed bump yet.

Only 6 per cent cited speed as solely important, with 39 per cent preferring value for money and 36 per cent factoring in customer satisfaction. A fair few muppets, 31 per cent were more interested in getting bundled together phone and broadband services.

Bizarrely, 64 per cent said they want unlimited broadband without any kind of usage caps. But why would that many look for uncapped broadband if only 14 per cent care about connection and download speeds? Surely only users looking for the fastest bandwidth they can buy would also be interested in getting it uncapped.

The survey also found that almost 90 per cent of people use their broadband at home daily


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NEARLY HALF OF all UK broadband users couldn't care less about their connection speeds as long as they work.





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