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ThE MaStEr

Alca-Lu creates strategic alliance programme for Velocix delivery platform

Share Alcatel-Lucent has created a strategic alliance programme for its Velocix Digital Media Delivery Platform in order to establish an ecosystem of key third-party contributors and offer an array of pre-integrated components for optimal media delivery.

Initial members of the alliance programme include: 3Crowd, Adobe, Aspera, Blue Coat Systems, Clearleap, Elemental Technologies, Inlet Technologies, Microsoft, RGB Networks, Rights Tracker, thePlatform, and VidZapper.

The new strategic alliance programme brings together key players throughout the industry to encourage collaboration in four main focus areas: Manage (for content management, ingestion and encoding), Publish (players, EPG/UI and feed aggregation), Monetise (ad management, revenue enablers and transaction processing), and Deliver (via the Velocix Digital Media Delivery Platform).

“It is a key moment, with the emergence of service providers as leaders in media delivery, the time is right to embrace the diversity of the market to bring the right solutions to our customers,” said Paul Larbey, General Manager of Velocix. “By establishing a strong set of key partners with best of breed technologies, we can provide our customers with superior, pre-integrated solutions”.


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