MTV launches 3 multi-platform properties
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ThE MaStEr
2010-10-13
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MTV launches 3 multi-platform properties
MTV India, the youth channel from the Viacom18, has announced the launch of three new shows on multiple platforms.
Two of these shows are first initiative - MTV TJ Hunt, a platform to find the official MTV youth representative for all social media and MTV @ The Tube, the lookout for the freshest producers of content in the country.
Meanwhile, it is also launching the second season of Samsung Mobile MTV Gangnext, the youth engagement show, which was first launched last year on the web.
MTV India channel head Aditya Swamy says, “Our audiences are constantly evolving and hence we need to keep finding ways of meaningfully engaging with them. The success we have had in the social media space has only reinforced the power of the digital medium and with these three very unique properties, we hope have to involve and excite the huge digital youth community.”
MTV TJ Hunt is an initiative to discover the one individual who will represent MTV and its quirky and youthful persona on all social media platforms as the MTV Twitter Jockey. The TJ will reach out to engage with the audiences, connect with their opinions, views and lifestyle choices. The goal is to establish MTV’s presence in the hottest space of Twitter.
MTV @ The Tube is an open platform to bring forth amateur producers, where the best will get a chance to feature their content in the online space. The first time content generated by users will find a place on MTV.
Samsung Mobile MTV Gangnext – powered by Aircel, is an interactive online competition where handpicked gangs pan India battle through various assigned tasks to gain popularity and respect among their peers. It is a very effective tool in deciphering the cool quotient in youth interactions and getting a holistic view of the target audience.
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