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ThE MaStEr

Tata Sky launches TruChoice packages




DTH service provider Tata Sky announced three new packages under what it claims is the much wanted solution to the dilemma of unwanted channels being thrust on a subscriber who is made to pay for them– TruChoice.

The three packages are ‘Economy’ with a base price of Rs 150, Supreme priced at Rs 220 and Grand priced at Rs 330.


TruChoice clubs channels of the same genre together in one pack and gives subscribers the flexibility to choose the content they want to view and pay for.

Also, paying subscribers of TruChoice packaging will get 2 regional language packs of their choice free of cost for a lifetime. Thorough segregation of the genres based on languages enhances choice and simplifies the decision.

Says TataSky Ltd CEO and MD Vikram Kaushik, “Our new packaging model ‘TruChoice’ is a significant new step that underlines our customer-orientation. It is the result of extensive consumer research which showed that subscribers view multiple channels within the same genre. TruChoice is easy to understand and is flexible, allowing you to choose a group of channels based on your preference. Now a South Indian doesn’t have to waste his money on Punjabi channels and a family with no children in their home, need not pay for kids entertainment channels.”



“With this slew of new initiatives namely, our customer-oriented ‘TruChoice’ packaging, hardware priced at Rs 999, and the once-in-an-year Subscription Holiday, Tata Sky is redefining television viewing for millions of families across India,” he adds.


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