Viasat inksEndemol CEE deals
By Chris Dziadul
April 1, 2012 08.32 Europe/London
Endemol has signed multiple deals with Viasat across Central and Eastern Europe.
Announced ahead of the start of MIPTV 2012, they see Big Brother secure carriage for two seasons on Bulgaria’s Nova TV, while 24 new episodes of the hit game show The Money Drop will also air on the CME-owned station, as well as for a second series on Viasat’s TV3 in Estonia.
Following The Money Drop’s success in the CIS, Viasat has also invested in a regional production hub in Estonia.
In another deal, Endemol has closed a second series deal with Viasat for 16 new episodes of My Kitchen Rules on TV3 in Lithuania.
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