Polish telco goes Orange
-
ThE MaStEr
2012-03-30
-
Polish telco goes Orange
By Chris Dziadul
March 30, 2012 09.30 Europe/London
The Polish incumbent telco TPSA is to start using the Orange brand name for all its products by the end of the second quarter.
This follows a decision by the company’s management board made yesterday (March 29).
In a statement, TPSA says: “The telecommunication market is evolving towards convergence of fixed and mobile services and concentration around one strong brand.
TPSA expects that extending the Orange brand to its products will have a positive impact on its revenues and profitability and will contribute to growth in customer satisfaction and a decrease in churn in the fixed line segment.
The change of the brand will also help to refresh the Company’s image, as Orange is perceived as more friendly, modern and trustworthy.
In addition, as a result of rebranding TPSA will gain access to a greater number of FT Group’s innovative solutions, which will bring specific benefits to customers.”
It adds that the licence fee for using the Orange trade mark by TPSA will amount to 1.6% of the revenues generated from sales and services and products under the Orange brand.
TPSA is becoming an increasingly important player in the Polish TV marketplace, being the operator of both a DTH and an IPTV platform.
Warner to premiere US shows on iTunes
AzboxHD setting 29-04-2011
MerlinSkinThemes v1.1.2
NEMESIS 2.4 101r1 DM 7020HD Dual Enigma on-line, next 102r4
HD Glass15
NBC rejects Apple TV content deal
N.DS Expands Professional Services in the US
Experimental Image-dm7025 20-02-2011
Powered by vBulletin® Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
LinkBack URL
About LinkBacks