AT&T U-Verse Tips Off Carriage Of NBA TV
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ThE MaStEr
2010-10-29
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AT&T U-Verse Tips Off Carriage Of NBA TV
League-Owned Network Available On Telco's U300 Package, HD Tier
Mike Reynolds -, 10/29/2010 11:34:02 AM
AT&T and NBA Digital have inked a pact tipping off carriage of NBA TV on the telco's U-verse TV platform.
The deal, terms of which were not disclosed, places NBA TV, with some 275 live games and its array of studio, news and original programming. on U-verse's U300 package on channel 632, as well the carrier's HD Technology tier on channel 1632.
With the addition on the widely penetrated package, NBA TV has boosted its roster to some 55 million homes from 53 million, according to league officials.
"We're proud to bring NBA TV to U-verse TV customers. It's a great addition to the U-verse TV channel lineup," said Dan York, president of content, AT&T, in announcing the contract. "This deal helps us with important strategic content initiatives and gives our U-verse TV customers access to even more exciting sports content, and in stunning HD."
Noted NBA Digital senior vice president and general manager Bryan Perez: "We're excited that NBA TV has been added to the U-verse TV channel lineup and U-verse customers will now have access to hundreds of live games, original programming, and a marquee lineup of on-air talent to satisfy their desire for basketball action throughout the year."
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