Univision Expands Partnership with NFL
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ThE MaStEr
2010-10-28
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Univision Expands Partnership with NFL
October 28, 2010
Univision Communications and the National Football League (NFL) have extended their existing partnership with a range of new cross-platform initiatives.
Univision continues to serve as the official Spanish-language network radio broadcaster of the NFL and continues to jointly develop and operate the official Spanish-language website of the NFL. Univision will also be the official Hispanic media partner of select NFL events surrounding Super Bowl XLV. Additionally, the NFL will have increased coverage across Univision’s media platform.
“Univision is committed to becoming the premiere sports destination for U.S. Hispanics, and this expanded partnership with the NFL, America’s most popular sports league, allows us to further deliver on this promise across platforms,” said Joe Uva, the president and CEO of Univision Communications. “As the official Hispanic media partner of select Super Bowl XLV events, we will be providing our audience with a dynamic, 360-degree experience around some of the most entertaining events which occur during America’s most popular sports weekend.”
“We are pleased to expand our partnership with Univision, America’s leading Hispanic media company,” added NFL commissioner Roger Goodell. “We’ve had the most-watched start to an NFL season ever among Hispanic viewers. Our partnership with Univision across multiple platforms highlights our commitment to connect with the NFL’s passionate and growing Latino fan base.”
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