Videocon D2H to show UTV movies on VoD platform
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ThE MaStEr
2010-10-13
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Videocon D2H to show UTV movies on VoD platform
Videocon D2H, the direct-to-home arm of the Videocon Group, has acquired the telecast rights for 12 UTV movies.
Videocon D2H will air these movies on its subscription video-on-demand (SVoD) channel.
The lineup includes Kaminey, Dev D, Delhi 6, Life in a Metro, Kurbaan, Aagey se Right, Dhoondhte Reh Jaoge, Kisaan, Kismet Konnection, Main Aur Mrs Khanna, Oye Lucky Lucky Oye and Agyaat.
Each movie will be made available for a period of eight weeks on the DTH platform.
Videocon Group director Saurabh Dhoot said, “We at Videocon D2H are always committed to bring the best for our customers. UTV is known for entertaining films and hence this tie up with UTV is a great value-add for our subscribers. We will be showcasing 12 blockbuster movies from the UTV Motion Pictures bouquet.”
UTV Motion Pictures senior VP, international distribution and syndication Amrita Pandey added, “DTH today continues to be one of the most sought after platforms for watching movies post their release in theatres.”
Verdict Research: UK Home Entertainment Retailing 2010 provides analysis of the music, video and video games markets.
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