Star Ananda to air Spanish European Cup qualifiers
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ThE MaStEr
2010-10-08
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Star Ananda to air Spanish European Cup qualifiers
MUMBAI: Bengali news channel Star Ananda has acquired football telecast rights to expand its base in West Bengal.
The news channel from the Media Content and Communication Services (MCCS) stable has bagged the TV rights to broadcast all the qualifiers that Fifa World Cup champion, Spain, will play in the build up to the UEFA European Championships in 2012.
In addition to the qualifiers, Star Ananda will also broadcast all the International Friendlies that Spain will play over the next two years.
Total Sports Asia (TSA), the independent sports marketing company which owns the media rights for the Spanish national team across Asia, was responsible for striking the deal with Star Ananda. Earlier this year, TSA played an instrumental role in launching Manchester United Restaurants, Cafes and Bars across India.
MCCS VP and head- marketing Neeraj Sannan said, “We value TSA as a partner and we are sure that the broadcast of the Spanish Qualifiers will add value to our channel. This association further enhances our commitment to a long term partnership with TSA.”
Added TSA associate director – sales and business development, Indian Subcontinent Vishal Jaison, “Football is on a tremendous upswing in India. We’re very happy to have chosen Star Ananda as the broadcaster for the Spanish Euro Cup 2012 Qualifiers and friendlies. After the fantastic ratings that the FIFA World Cup got, football viewership in India is clearly on the rise.”
Spain will kick off their qualifying campaign by playing Lithuania on 8 October. The World Champions and defending Euro Champions have been drawn with the likes of Czech Republic, Scotland, Lithuania and Liechtenstein.
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